An Unimaginable Journey: How Pepsi Beat the Odds in Romania by Aviad Meitar,Eric L. Mott,Kelly Jo Eldredge

By Aviad Meitar,Eric L. Mott,Kelly Jo Eldredge

In An incredible trip, Aviad Meitar explores how the not going chance to take over the Pepsi company in Romania got here to fruition. Meitar had nearly no wisdom of both the beverage or Romania, but he well-known the price of bringing a first class model to a newly rising marketplace. jam-packed with spectacular you-are-there information, this e-book is an engaging travel of the demanding situations that Meitar and his colleagues confronted in taking over a well-funded competitor, the Coca-Cola association. within the speedily altering industry surroundings of Romania, the cola wars weren't basically among Pepsi and Coke, yet incorporated a reasonably cheap ‘B’ model to boot. Meitar offers a first-hand account of the way a tenacious crew of marketers navigated political, monetary, administration, and advertising and marketing highs and lows. His tale culminates with the winning sale of the enterprise to the second one biggest Pepsi bottler on the planet, and the re-branding of his group to procure the Pepsi company in Bulgaria.

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