Anatomy of Media by Philip Gordon

By Philip Gordon

Myths. Behaviors. Influence.


Tipping issues as evidenced in worldwide occasions are in lots of methods, inspired via Media.

This simply published, ground-breaking ebook by way of Dr. Philip Gordon, Ph.D information 3 fresh media case reports that have been chosen at the foundation of universal Tipping aspect Attributes. every one concerned contagiousness and stickiness in the course of their improvement, and every arrived at a dramatic second in time, which can be characterised by means of the phenomenon of Tipping Points.

The first case research: Myths: The 2008 Presidential crusade of Barack Obama was once selected to check a narrower scope and time frame for the applying of the research.

In distinction to the second one case research: Behaviors: The foreign monetary drawback of 2007-2010 which includes a broader research interval to spot tendencies and extra complicated concerns.

The 3rd learn: affects: weather switch used to be integrated as attention as the study and research published severe relationships among media impression and international events.

As the problem of weather switch remains to be evolving, Dr. Gordon presents a strategy and parameters for studying and predicting our planets’ such a lot urgent Media Tipping Points.

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